A real training plan you can actually follow, live calls with your coaches every week, and a crew who've all had a first race too. Beginners very welcome. Try it free for 7 days.
Foggy start lines, mud-caked grins, first podiums and hard-won finishes. Whatever your level, this is your crew. One team, every distance, nobody left on their own.
No athletic background needed, no deep pockets. Just real triathlon and real people getting each other to the start line.
Tim's plans, delivered straight into TrainingPeaks, with weekly coaching calls and a crew around you. Proper coaching, at a price that doesn't need a second mortgage.
Tim's 16-week race and base build plans, written by a coach who works with Olympians and complete first timers alike. A sprint is a 750m swim, 20km ride and 5km run, and that's a perfectly good place to start.
Plans drop straight into TrainingPeaks, the free app your training lives in, structured and set to your zones. Don't know your zones yet? That's the first thing we sort out.
Live group calls with Tim every week, recordings included, so you never miss the why behind the work.
Real athletes, all levels, all over the world. The people who make the training stick, beside you every step.
Start free, then pick the level of support that suits you. Both tiers get the same plans, the same calls and the same crew. The only difference is how much of a coach you want checking in on you.
The first 150 founding members lock in the $65 USD rate for life. As Cartel grows, the price rises for everyone after you.
Everyone gets the plans, the education and the crew. Guide adds a coach checking in on you and keeping you on track.
| What you get | Community$65 USD / mo$89 AUD | Guide$124 USD / mo$170 AUD |
|---|---|---|
| Proven TrainingPeaks programmes | ✓ | ✓ |
| Weekly live education sessions | ✓ | ✓ |
| Education library | ✓ | ✓ |
| Skool community | ✓ | ✓ |
| Coach review | · | Monthly |
| Programme planning | You run it, we're here | Cartel plans with guidance |
| Programme adjustments | You adjust, ask us anytime | Minor adjustments & block progression |
| Race planning | Templates | Personal |
| Race debrief | · | ✓ |
| Coach communication | Community and weekly calls | Structured monthly support |
| Camp benefit | 10% discount | 15% discount (or 20% if preferred) |
Cut through the noise, follow the structure, lay a foundation, and let the result come. Press play and see what coaching at Cartel actually looks like.
Tim writes the coaching. Em runs the community and the day to day. One of us has coached at the very top, the other started from absolute zero and remembers every bit of it. Between us, you're covered.
The work Tim loves most is taking someone who's just signed up for their first sprint and showing them they can do something they didn't think was possible. The principles don't change whether you're chasing Kona or your local sprint. Structure matters. Recovery matters. Understanding why you're doing what you're doing matters most of all.
Tim's the coaching brain behind everything. Based in Wanaka, New Zealand, he's coached at the Olympic level, worked with Commonwealth Games representatives, and helped pros win iron-distance races around the world. He holds a Bachelor's and Master's in Physical Education from Otago and is an IRONMAN University Certified Coach.
I don't just want to tell you what to do. I want you to understand why. An athlete who gets their training makes better decisions on race day and stays in this sport for the long haul.
Em came into this sport with no athletic background at all. Four years ago she was 148 kilos, taught herself to run from YouTube, and got injured almost immediately because nobody told her what she was doing wrong. She figured it out the hard way, alone, and went all the way to the Ironman World Championship in Kona.
That journey is exactly why she does what she does. She knows firsthand the difference between trying to work it out on your own and having people in your corner who actually know their stuff. She leads the Cartel community and works alongside Tim on the coaching side, making sure no member ever has to figure it out alone the way she did. You might know her as @emz2ironman.
I want to be the person I didn't have when I started. Whatever level you're at, you've got someone who gets it.Cal is one of the three founders here. Before this he spent two decades racing professionally, sixteen podiums, multiple 70.3 wins, going head to head with legends like Craig Alexander and Cameron Brown. He once won a 70.3 by three seconds. Three. In 2018 he co-founded the Cupcake Cartel, the global triathlon team, and he's back racing as an age grouper with the fire burning just as hot.
He helped start Cartel Coaching because he could see exactly what his own team needed, and knew that if they needed it, plenty of others in triathlon did too. The pro experience is something you can't fake either: what actually matters on race day, what's noise, and how to keep loving the sport while you chase something big.
Real coaching, real community, totally accessible. Your tribe is here. Now let's get you to that start line.
A real plan, a crew that shows up, and coaches you can actually reach. The first 150 lock in the founding rate for life, and help shape what Cartel becomes.